Hook

Lately I’ve been wondering if I’m the only one who keeps going back and forth trying to figure out why some of my Crypto Ads perform great one week and then tank the next. It feels like every time I think I’ve cracked the code, something shifts again. So I started digging a little more into this whole idea of “high intent” traffic and whether it actually changes anything for real people like us—not just in those polished marketing posts you see everywhere.

Pain Point

At first, I honestly thought “high intent” was just another buzzword people throw around to sound smart. I mean, ads are ads, right? Someone clicks or they don’t. But after a few messy campaigns, especially during the last market dip, I started noticing that some clicks felt more purposeful than others. Like certain users were clearly coming in with a genuine interest, while others were just in scroll mode and tapped whatever popped up.

The pain point for me was consistency. Some days I’d get tons of impressions, but barely any true engagement. Other times the clicks looked good, but it didn’t feel like the people actually cared about what the ad was about. And that’s where the doubt started creeping in—was I targeting too broadly? Were my Crypto Ads landing in front of folks who didn’t really intend to take action in the first place?

Personal Test / Insight

So I started experimenting. Nothing fancy, just small changes here and there. First I tried tightening the targeting a bit—fewer general crypto interests, more behavior-based stuff. That alone didn’t magically fix things, but I did notice the quality of interactions improving slightly. People stayed on the page longer, clicked around more, and didn’t bounce right away.

Then I played with timing. I realized that when I ran ads during high market hype, the intent was weirdly lower. People were clicking everything out of excitement, but they weren’t actually ready to do anything meaningful. But when I ran ads during quieter periods, the clicks dropped but the intent spiked like crazy. That was pretty eye-opening.

The biggest shift, though, came from paying closer attention to what someone might actually be looking for in that moment. Instead of assuming “crypto people will click anything crypto,” I treated it like a mini conversation. What would someone searching for deeper info actually want to see? What kind of mindset would they be in? The more I thought about it, the more I realized how much my earlier ads were trying to catch everyone instead of speaking to the few who truly cared.

Soft Solution Hint

I also did a little reading on how other folks approached this, and this article I found on improving crypto ad campaign results helped me think differently about how intent works.

After that, I tried tweaking my creatives to match the kind of person who already had some curiosity or interest—not someone who needed convincing from scratch. I kept things simple, honest, and not too pushy. Surprisingly, that alone made my metrics look more stable. It wasn’t a dramatic jump, but it felt more grounded, like the ads were finally speaking to the right crowd.

What didn’t work was going super niche. I tried narrowing things way too much at one point, and the traffic became painfully slow. High intent doesn’t mean microscopic targeting. It’s more like placing the ads where the right kinds of people naturally spend time, without trying to stuff them into a tiny corner of the internet.

Another lesson: high intent isn’t always about keyword-heavy stuff. Sometimes it’s about the user’s mindset. For example, someone reading an article about crypto security might actually be more prepared to take action than someone searching for general crypto price predictions, even though the second group looks more “active.” That surprised me, but it makes sense—people researching something deeper are already thinking more seriously.

Closing Thoughts

Now, I’m not pretending I’ve mastered Crypto Ads or anything. I still have campaigns that flop, and I still end up tweaking things more than I’d like to admit. But focusing on intent instead of pure reach has made things a little less chaotic. It’s also taken the pressure off feeling like every click needs to convert. Sometimes a smaller group of genuinely curious users is way better than a big wave of random clicks.

So if anyone else is struggling with this, my humble suggestion is to stop worrying so much about volume and look at why someone would click in the first place. Think about their mood, their timing, their reason for searching. Not everything has to be super optimized or data-heavy. Sometimes it’s just understanding the person behind the screen.

If anyone else has experimented with high intent targeting in crypto spaces, I’d actually love to hear what worked for you. I’m still learning, and half the time it feels like we’re all figuring this out together anyway.