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From my personal experience, if you're running a small blockchain project and are cautious with your ad budget, 7Search PPC is actually worth looking into. I stumbled upon it when I was trying to promote a niche DeFi tool with a limited marketing budget. Most big crypto ad networks required high upfront costs or minimum spend commitments that just didn’t work for me.

What I liked about 7Search PPC is that it’s relatively beginner-friendly, and I didn’t need to commit thousands just to get started. The CPC rates were manageable, and I had decent control over targeting, especially for crypto-related keywords. The traffic wasn’t massive, but it was consistent and relevant, which helped in building early traction.

Of course, it’s not perfect—don’t expect the reach of giants like Coinzilla or Bitmedia—but for small projects aiming to test different creatives or drive early signups without burning through cash, it’s a decent stepping stone.

I’d recommend using it alongside organic outreach in Telegram/Discord communities or influencer shoutouts to get the best results. Every project is different, but in terms of cost-efficiency and accessibility, 7Search PPC gave me better returns than I expected.