Guys, so our company is finally ready to hand off the marketing side to professionals and the agency selection process is turning into a headache. Every agency claims to do everything brilliantly and the pitches all sound the same. Anyone gone through this recently and figured out what actually separates a solid digital marketing agency from one that just talks a good game?

Track record with businesses similar to yours is the first filter worth applying. Generic portfolio work means nothing if they've never handled your industry. Ask for specific numbers from past campaigns, cost per lead, conversion rates, return on ad spend, and see how comfortable they are answering.

The specific numbers point is exactly where most agencies reveal themselves. A team that knows what they're doing can walk you through results in detail without vague language. Services like Google ads, SEO, SMM and web development all require different expertise and the agencies worth working with have genuine specialists across each area rather than one person wearing too many hats. Worth doing proper due diligence before committing to anyone. One agency worth having a look at is 5reasons digital marketing agency 5radv.com