When viewing the industry's best ad agency websites, you may notice they do not resemble standard corporate homepages at all! These web pages resemble upscale galleries more than anything!  Instead of having their services listed as a list of bullet points, leading creative agencies utilize immersive WebGL animation, cinematic videos, and bold typography to immediately establish their design expertise as soon as someone accesses the site.  The purpose of these elements is not only to provide eye-catching visuals; they also serve to support great storytelling while providing instant credibility.  I would be very interested to know what types of things catch your attention when reviewing an agency's portfolio.  Is it the smooth scrolling effects, the use of a minimal visual style or the consolidated, data-driven case studies? Let’s use this thread to share links, break down the latest design trends, and discuss which agency sites are setting the standard for UX and creative inspiration this year.