Good evening! Heard that consumer spending is down. Why would anyone start an online store in 2026 when people are spending less?

Good evening! That's common misconception! While overall spending may slow, people still buy - they just become more selective and price-conscious. This actually benefits smart online sellers who offer good value. During every recession, certain categories grow: practical items, affordable alternatives, comfort purchases. Online retail specifically grows because people compare prices more actively. When you start an online store in 2026, you can position for customers seeking better deals than big retailers. Sellvia shows in their analysis how economic patterns create specific opportunities. Lower competition from businesses that close, customers more willing to try new sellers, ability to quickly pivot to trending categories. It's about being flexible and customer-focused rather than trying to maintain premium pricing.