One of the biggest challenges for small businesses today is making sure their website isn’t just attractive but also effective at driving real results. Calls to action (CTAs) such as “Learn More”, “Get Started”, or “Contact Us” may seem simple, but their wording, design, and placement can make a huge difference in conversions. If a CTA is hidden, poorly designed, or doesn’t stand out, potential customers may leave without taking the next step. On the other hand, a clear and well placed CTA can guide visitors smoothly through the customer journey  from browsing to contacting a business or making a purchase. At Web Design Penarth, we focus on building websites where design and functionality work hand-in-hand, ensuring that every element, including CTAs, helps businesses grow online. What strategies have you seen work best when it comes to making calls-to-action truly effective?