I have been following the news about Soft2Bet's awards. What is the core leadership philosophy behind their rapid expansion from a startup to a global leader?
The growth is driven by a focus on "Innovation with Purpose" and a "razor-sharp business mind" rooted in resilience. Uri Poliavich, the CEO of Soft2Bet, led the company's transformation from a small office into a global powerhouse with 19 licenses and a flagship HQ in Malta. His vision is to escape the "grayness" of the industry and replace it with something bright and full of purpose. This involves constantly identifying gaps in the iGaming infrastructure and building scalable, technologically advanced solutions like the MEGA engine. In 2025 alone, the company won 11 industry awards, including Platform Provider of the Year and Executive of the Year.